Web Social Science
'Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well. ' - Paul Vogt, Emeritus Professor, Illinois State University 'This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences.' - Professor William H. Dutton, Oxford Internet Institute, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.
Designing for the Social Web
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Internet and Surveillance
The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of “Web 2.0”, social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state institutions have a growing interest in accessing this personal data. Here, contributors explore this changing landscape by addressing topics such as commercial data collection by advertising, consumer sites and interactive media; self-disclosure in the social web; surveillance of file-sharers; privacy in the age of the internet; civil watch-surveillance on social networking sites; and networked interactive surveillance in transnational space. This book is a result of a research action launched by the intergovernmental network COST (European Cooperation in Science and Technology).
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Mining the Social Web
Security Informatics and Terrorism Patrolling the Web
This work is intended to be of interest to counter-terrorism experts and professionals, to academic researchers in information systems, computer science, political science and public policy, and to graduate students in these areas. The goal of this book is to highlight several aspects of patrolling the Web that were raised and discussed by experts from different disciplines. The book includes academic studies from related technical fields, namely, computer science and information technology, the strategic point of view as presented by intelligence experts, and finally the practical point of view by experts from related industry describing lessons learned from practical efforts to tackle these problems. This volume is organized into four major parts: definition and analysis of the subject, data-mining techniques for terrorism informatics, other theoretical methods to detect terrorists on the Web, and practical relevant industrial experience on patrolling the Web.
A Survival Guide to Social Media and Web 2 0 Optimization
Book & CD. It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal. This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!
Understanding the Web
"Understanding the Web describes the growth and development of the World Wide Web as a communications medium since its inception. The contributors focus, within their areas of expertise, on how the social, political, and economic aspects of the World Wide Web will impact individuals, groups, nations, and the world. To date, no other book has examined the Web's powerful influences or its effects on society."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Computational Collective Intelligence Semantic Web Social Networks and Multiagent Systems
Computational collective intelligence (CCI) is most often understood as a subfield of artificial intelligence (AI) dealing with soft computing methods that enable group decisions to be made or knowledge to be processed among autonomous units acting in distributed environments. The needs for CCI techniques and tools have grown signi- cantly recently as many information systems work in distributed environments and use distributed resources. Web-based systems, social networks and multi-agent systems very often need these tools for working out consistent knowledge states, resolving conflicts and making decisions. Therefore, CCI is of great importance for today’s and future distributed systems. Methodological, theoretical and practical aspects of computational collective int- ligence, such as group decision making, collective action coordination, and knowledge integration, are considered as the form of intelligence that emerges from the collabo- tion and competition of many individuals (artificial and/or natural). The application of multiple computational intelligence technologies such as fuzzy systems, evolutionary computation, neural systems, consensus theory, etc. , can support human and other collective intelligence and create new forms of CCI in natural and/or artificial s- tems.
Collaboration and the Semantic Web Social Networks Knowledge Networks and Knowledge Resources
Collaborative working has been increasingly viewed as a good practice for organizations to achieve efficiency. Organizations that work well in collaboration may have access to new sources of funding, deliver new, improved, and more integrated services, make savings on shared costs, and exchange knowledge, information and expertise. Collaboration and the Semantic Web: Social Networks, Knowledge Networks and Knowledge Resources showcases cutting-edge research on the intersections of Semantic Web, collaborative work, and social media research, exploring how the resources of so-called social networking applications, which bring people together to interact and encourage sharing of personal information and ideas, can be tapped by Semantic Web techniques, making shared Web contents readable and processable for machine and intelligent applications, as well as humans. Semantic technologies have shown their potential for integrating valuable knowledge, and they are being applied to the composition of digital learning and working platforms. Integrated semantic applications, linked data, social networks, and networked digital solutions can now be used in collaborative environments and present participants with the context-aware information that they need.