Web Social Science
"Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well." - Paul Vogt, Illinois State University "This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences." - William H. Dutton, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.
Designing for the Social Web
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Understanding the Web
"Understanding the Web describes the growth and development of the World Wide Web as a communications medium since its inception. The contributors focus, within their areas of expertise, on how the social, political, and economic aspects of the World Wide Web will impact individuals, groups, nations, and the world. To date, no other book has examined the Web's powerful influences or its effects on society."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Internet and Surveillance
The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of “Web 2.0”, social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state institutions have a growing interest in accessing this personal data. Here, contributors explore this changing landscape by addressing topics such as commercial data collection by advertising, consumer sites and interactive media; self-disclosure in the social web; surveillance of file-sharers; privacy in the age of the internet; civil watch-surveillance on social networking sites; and networked interactive surveillance in transnational space. This book is a result of a research action launched by the intergovernmental network COST (European Cooperation in Science and Technology).
Mining the Social Web
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Analyzing the Social Web
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.
Collaboration and the Semantic Web Social Networks Knowledge Networks and Knowledge Resources
Collaborative working has been increasingly viewed as a good practice for organizations to achieve efficiency. Organizations that work well in collaboration may have access to new sources of funding, deliver new, improved, and more integrated services, make savings on shared costs, and exchange knowledge, information and expertise. Collaboration and the Semantic Web: Social Networks, Knowledge Networks and Knowledge Resources showcases cutting-edge research on the intersections of Semantic Web, collaborative work, and social media research, exploring how the resources of so-called social networking applications, which bring people together to interact and encourage sharing of personal information and ideas, can be tapped by Semantic Web techniques, making shared Web contents readable and processable for machine and intelligent applications, as well as humans. Semantic technologies have shown their potential for integrating valuable knowledge, and they are being applied to the composition of digital learning and working platforms. Integrated semantic applications, linked data, social networks, and networked digital solutions can now be used in collaborative environments and present participants with the context-aware information that they need.
Computational Collective Intelligence Semantic Web Social Networks and Multiagent Systems
Computational collective intelligence (CCI) is most often understood as a subfield of artificial intelligence (AI) dealing with soft computing methods that enable group decisions to be made or knowledge to be processed among autonomous units acting in distributed environments. The needs for CCI techniques and tools have grown signi- cantly recently as many information systems work in distributed environments and use distributed resources. Web-based systems, social networks and multi-agent systems very often need these tools for working out consistent knowledge states, resolving conflicts and making decisions. Therefore, CCI is of great importance for today’s and future distributed systems. Methodological, theoretical and practical aspects of computational collective int- ligence, such as group decision making, collective action coordination, and knowledge integration, are considered as the form of intelligence that emerges from the collabo- tion and competition of many individuals (artificial and/or natural). The application of multiple computational intelligence technologies such as fuzzy systems, evolutionary computation, neural systems, consensus theory, etc. , can support human and other collective intelligence and create new forms of CCI in natural and/or artificial s- tems.
Members of social groups, including communities, routinely exert subtle forms of social control on others. The Web: Social Control in a Lesbian Community is a sociological study examining the effects of informal social control - the response to behavior or people regarded as deviant, problematic, threatening, or undesirable - in everyday life. The context of this study is a lesbian community situated in the heartland of the United States. Based on interviews, participant-observation, and document sources gathered over a period of nine years, the book analyzes the effects of social control on relations of power (based on race, class, and sexual identity) among diverse members of a lesbian community. Although much of what is represented in this book is unique to this lesbian community, the forms and functions of social control analyzed here can be found in any human community.